Appreciate: The home of Love2shop

The UK’s leading provider of reward and recognition solutions.

Us, in a nutshell

We’re the home of Love2shop. People and companies across the UK know, use and love our gift cards, vouchers and reward codes.  

Since our Business Services division was established in 2002, our mission has been simple: to make it easy for you to incentivise, reward and recognise your customers and employees.  

That’s why we partner with the UK’s most loved brands, from Argos and Asda to John Lewis and TK Maxx, to create highly effective rewards and incentives schemes. And why we provide software and consultancy that helps motivate teams, attract new customers and bolster the loyalty of existing ones.    

In a nutshell, we make it easy for you to say thank you to your customers and employees.  

There’s more to us than you may know…