Corporate perks are one of the big ways companies are fighting the war for talent. A war that, according to the ONS, is intensifying.
It’s ever-more important for your business to find creative ways to attract and keep quality staff.
But corporate perks aren’t just about blinding staff with cheap, glitzy gifts. Quality employees are more clever than that.
These perks need to be an extension of how you see employees, and the kind of workplace culture you want to enjoy.
Don’t just think about what’s going to make you look funky and different when job-seekers are scrolling through CV warehouses’ open roles.
Think about how your perks reflect your attitude towards staff and your business.
Travelling is enriching, energising and broadens the mind. It’s also one of the most common ambitions your employees are likely to have.
Offering time and resources to see the world will enrich the minds of your staff. And your employees will see that you value them not just as professionals, but individuals.
2. Employee rewards
Jump over here if you want the full run-down on everything need to know before offering employee rewards.
3. Flexible hours
Modern life has a funny way of refusing to fit comfortably in the time outside 9am and 5pm.
Showing a bit of trust and letting staff be flexible with hours makes it much more comfortable to balance work and life. Remote working access would also be a huge game-changer for a lot of staff.
4. Time to volunteer
If you care about something, and it’s part of your company’s values, give your staff a stake in it.
Let them put some time aside every year to volunteer for a good cause that reflects what your company’s about.
As a corporate perk, it’s more than a feel-good exercise. Your staff get invested in the same things your company cares about, improving employee engagement. And boosting internal sentiment about your company.
5. Holiday trading
If you’re not already familiar, holiday trading is a form of salary sacrifice. Employees give up a slice of their annual pay for an equivalent number of days off. Or selling their extra holiday back.
As we pointed out in the flexible working section, everyone’s life is a bit different. And what’s important to everyone is different.
Some employees would relish the chance for an extra week with their family. Other work-obsessives might bristle when asked to take their days out of the office.
The most important thing is that the choice is there.
6. Training and development
The ugly stereotype that millennial staff are fickle job-hoppers does start with a sliver of the truth. Millennial staff are keen to learn, and they’re keen to take opportunities to grow.
Offering opportunities for staff to grow has two major effects. Talented people will seize the opportunity to develop their skills, and they’ll be inclined to stay with the companies that invest in them.
7. Staff discounts
Make the everyday a little bit easier, every day. Offer your employees a way to ease the daily burden of the things they can’t avoid making part of their routine spending.
Even discounts that seem small add up quickly when you use them over the course of a year.
Alternatively, you could arrange discounts on services like laundry, gym membership or cafes by dealing in bulk with local suppliers.
Staff will appreciate a corporate perk that does something positive for them every day.
Sometimes an employee can feel a bit divorced from the impact of their work. The difference between the company having a good year and a brilliant year might not get them fired up.
If it’s right for your company culture, profit-sharing would build more investment between employees and the success of the company.
They’d have more emotional connection to the effects of their work, and a sense of connection with the business.
The common thread through these corporate perks is having a bit of empathy. Acknowledging staff are human beings, not just cogs in a machine. People with needs, ideas, and wants.
That’s the foundation of any attempt to deploy some difference-making perks to attract and keep top staff. Get the emotional core right before fretting about which perk is right for your business.