Love2shop Gift Vouchers have helped NHS Greater Glasgow and Clyde (NHSGGC) convince more expecting mothers to quit smoking.
According to NHSGGC, introducing Love2shop Vouchers as an incentive drove a 38% increase in mothers successfully stubbing out their cigarettes.
The scheme, called Quit Your Way, asks expecting mothers to set a date to pack in their cigarettes.
Pregnant women who successfully kick their habit in time enjoy £160 worth of Love2shop Gift Vouchers as a reward.
The result is significant, as there is a strong link between smoking while pregnant and hospitalisation of children.
Eliminating pregnant smoking across the UK would improve the health of thousands of very young children, and potentially save lives. Not to mention, quitting improves the health of the mothers in question.
Dr Emilia Crighton, NHSGGC consultant, said: “We were seeing that many pregnant women were struggling to quit smoking and we felt a fresh approach was needed…the incentive gives them a reward for successfully stopping smoking and staying stopped.
“The feedback we have received is that many of the women we support really appreciate receiving the incentives and the difference they can make. This allows them to buy important things for their baby and for their family.”
NHSGGC are not the only organisation using our rewards as incentives.
The University of Sheffield, NHS Yorkshire and Humber, and NHS Greater Manchester have all used Love2shop Gift Cards or Vouchers to incentivise pregnant smokers to quit smoking.
Martin Cooper, Head of Client Development at Appreciate, said: “It’s a very satisfying outcome. We always take pride in our rewards, and how they enrich our clients’ business, but these stories really stand out. Knowing we’re helping the NHS fulfil a scheme that’s improving the health of mothers and babies is especially delightful.”
The Love2shop Gift Voucher, offered through the Quit Your Way scheme, is the UK’s most popular multi-retailer voucher. Love2shop Vouchers are accepted at more than 150 retailers across the UK, including shops like Boots, Semichem, Mothercare and the Early Learning Centre.