Press Release

Love2Shop Partners With Payment to Provide Vulnerable Brits with Emergency Support Amid the Cost of Living Crisis

Digital e-Code allows local authorities to efficiently deliver essential goods

Leading multi-retail redemption product provider, Appreciate Business Services, has partnered with digital payment expert, PayPoint, to help provide some of the UK’s most vulnerable residents with emergency support amid the cost of living crisis.

The new partnership will see both parties expand their range of solutions to provide local authorities across the country with a new way of servicing the most financially at-risk people within their communities.

The all-digital initiative sees local authorities equipping residents with emergency e-Codes that are selectively issued to vulnerable residents for spending in three essential categories within the Love2shop Essentials Range: Food, clothing, and electricals, and a fourth one allows users to draw upon two of the Essentials or more.

Within each of these categories, there is a select number of high street retailers from which users can exchange their Love2shop Essentials e-Code given the Love2shop choice, which is part of Appreciate Business Services. These include choice from Asda, Sainsburys, Tesco, Primark, and Argos.

The initiative means residents who need urgent assistance with a purchase, such as a fridge freezer or clothing, will have a way of accessing funds, while the Love2shop Essentials Range provides authorities with an efficient new alternative when it comes to supporting communities.

This type of flexible financial support is needed now more than ever, according to the experts, as the cost of living crisis continues to grip millions of UK households, with living costs soaring and prices across the board increasing at their quickest rate in decades.

That’s why Appreciate Business Services and PayPoint have worked to ensure the service is quick, simple and effective for both the user and the participating authority, which allocates which category, (or categories), the e-Code can be activated within.

Local authorities order funds online on behalf of a resident, which are delivered as an e-Code via SMS, email or in the post. Once provided to a resident via email or SMS, users go to the Love2shop website and activate or register their account, before entering the supplied e-Code.

After the code has been activated, users simply select ‘Exchange’ to view the list of available retailers, before adding a selected retailer to their basket and checking out. The retailer’s e-Gift Card will then be emailed within 48 hours.

Frank Creighton, Director of Business Development at Appreciate, said: “Appreciate Business Services is delighted to deliver the Love2shop Essentials Range for PayPoint as it strengthens its work with local authorities in England, Scotland and Wales.

“When enabling vulnerable communities to receive critical funding to support them at a time when they need it most, local authorities can rely on Love2shop Essentials Range to deliver funds quickly, securely and safely.

“We provide a broad range of UK retailers through our Love2shop retailer partnerships allowing recipients of the funds to select their essential items from reliable brands, whether that’s food, clothing or electrical goods.

“As it is a digital activation and redemption process from start to finish, it is more secure than the cash equivalent, and can be used online, in addition to in-store, with the majority of the selected retailers.”

Danny Vant, Client Services Director for PayPoint, said: “This new scheme is simple for both the local authority and for the recipient of the funds. If a resident needs urgent help purchasing a new fridge, for example, the council will set up the e-Code to be used in one of four high street electrical retailers.

“However, if they need help buying food, the e-Code can be allocated for use in any one of five main supermarkets. With the cost of living crisis deepening, this type of flexible support is more important than ever, and it needs to be provided quickly to ensure the funds are available to help people immediately.”

About Appreciate Business Services

Appreciate Business Services is a leading gifting, prepayment and engagement company, and expert at creating joyful experiences and connecting people to the things in life they enjoy the most. Its purpose is to create more joy in the world by being trusted to help our customers with celebrating and rewarding. Appreciate Business Services is home to many of the country’s most-loved gifting, pre-payment and engagement solutions including Park Christmas Savings, and Love2shop, and is fast-becoming the home of digital innovation in gifting.

About PayPoint

For tens of thousands of businesses and millions of consumers, we deliver innovative technology and services that make life a little easier. The PayPoint Group serves a diverse range of organisations, from SME and convenience retailer partners, to local authorities, multinational service providers and e-commerce brands. Our products are split across three core business divisions.

If you have any media enquiries, please contact Niamh Gallagher, PR & Content Executive, at

Turning The ‘Great Resignation’ Into The ‘Great Retention’

The ‘Great Resignation UK’ isn’t a new term that’s emerged in the last few weeks, it’s the worrying, new term that deftly describes the global response of workers to the Covid pandemic, company culture, wage stagnation and ongoing cost of living crisis. It is the précis for: a mass resignation, change of jobs, search for a new way of life, desire for hybrid working, better pay and improved job satisfaction. Welcome to the challenges of 2022…

In the US, it’s called ‘The Big Quit’, with Microsoft Work Trend Index (2021) saying, “With over 40 per cent of the global workforce considering leaving their employer this year, a thoughtful approach to hybrid working will be critical for attracting and retaining diverse talent.” In Germany last summer, over one-third of the country’s companies reported a staff shortage, while the UK reported more than 1 million vacancies were available. So what does this summer look like for the UK’s staff retention?

HR Professionals Are Feeling The Burn

Most professionals working in HR, recruitment, talent acquisition or in sectors affected by the ‘Great Resignation’ will feel the new pressure to understand how to improve their company’s chances to retain and recruit staff.

Appreciate Group, home of Love2shop gifting products and holidays, is also home to Appreciate Business Services (ABS), which has one of the UK’s best-selling reward and recognition platforms. In the last year, ABS has increasingly been approached by a raft of sectors to discuss how their gifting rewards can be used to galvanise remuneration packages to attract new talent (and retain it), or more recently, help recognise the cost of living challenges being faced.

Love2shop Retailers - Iceland John Lewis Argos Heron Foods

Through the enormous choice of retailers and brands on the Love2shop gift products – stretching from luxury ones like John Lewis for a ‘treat’ or essential shopping brands such as Iceland, Argos or Heron Foods – Appreciate Business Services can provide ‘something for everyone’. This allows companies to buy in volume but not limit anyone from finding something to suit their needs.

It also reflects well on a company when it allows its employees to choose. When companies reward with an actual product, (think bottles of bubbly or bunch of flowers), it means an essential food shop is out of the question – and that might serve employees better right now. Equally, you never need to know so they can do it with dignity – and gratitude.

Four Million US Workers Have Quit Jobs Since 2021

The gravity of the job situation can’t be over-emphasised; many companies, large and small, face very real challenges to business growth as a direct result of being under-resourced and unable to attract into their industry the right sort of people. In the US, for instance, over four million workers quit their jobs since the post pandemic reset began in 2021. And in some global sectors, the average pay has been forced to sharply rise making smaller companies less able to compete in the recruitment face-off.

Boost Packages And Attract Staff With Reward and Recognition

How do you compete in the smaller pools of talent? Or engage and support your employees? Are there internal conversations exploring how to help them during this cost of living challenge? Now is a good time to make some decisions about quick but meaningful fixes that will retain and engage loyal employees or galvanise monthly income as its value dwindles in the face of our economic situation. And if you do want ‘something for everyone’, please contact our business team – everyone’s a good egg and happy to walk you through ideas.