We expect you’ve got all your plans in place for your 2020 Black Friday and Cyber Monday promotions. The web wizards in SEO are ready for “Insert your product Black Friday” searches and the gazillion variations of that your customers will put into Google. Your email team have set you up with a peach of […]
Author Archive for: AlexSpeed
About Alex Speed
Alex Speed is Head of Corporate Sales at Appreciate.
Alex has more than twelve years' experience working with clients to develop and deliver their acquisition and retention schemes. An expert in her field, Alex manages a team responsible for finding and converting new corporate clients.
Entries by Alex Speed
Points banking and rewards are powerful customer loyalty tools, but they’re not a silver bullet. Using rewards is an effective customer loyalty mechanic, and it’s often something customers expect and enjoy, but it’s not everything. However, no business can rely on rewards alone for customer loyalty. Even with the rewards squared away, your business still […]
This blog will take you through the key areas you have to hit to get your sales incentive ideas off the ground. We won’t bore you with another long list of possible incentive tools, because those are already out there if you need the inspiration. This blog is about taking your good ideas and making […]
Using tech to run a customer referral scheme has never been easier. So there’s no need to be daunted by the prospect of pulling together an enticing and effective referral program. This article takes you through some common digital customer referral mechanics, and provides a loose guide to making them happen. But for our advanced […]
Customer retention programmes are the battleground in a global scramble to keep more customers. Businesses around the world are desperate to drive down customer churn, and they’re dying to make customers more valuable in the long term. To do that, they’re increasingly turning to retention schemes. Consumers are making a move, too. 64% of brands […]
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