2021 is a huge opportunity for effective re-engagement campaigns – here’s what to do next

Great re-engagement campaigns energise lapsed customers to come back and spend with you again. And in 2021 they’re as vital as ever. The need ... Read More

Double-up on lockdown loyalty with the power of exclusives

Turn the customers who stuck with you in lockdown into super-loyal customers and advocates Despite any claims that customer loyalty is over, many consumers ... Read More

How to develop a winning referral marketing strategy

Just about any business can develop and deploy a referral marketing strategy that will generate new business and grow consumer advocacy. This article will ... Read More

Using data to plan acquisition campaigns in 2021

We recently asked 2,020 people around the UK about what they’re most interested in spending money on as national restrictions are eased. You can ... Read More

What the data tells us about how to approach loyalty in 2021

We recently asked thousands of people around the UK what they’re most excited to spend money on, and the answers were great news for ... Read More

News: People in the UK are itching to spend their money on making up for lost time

According to research from Appreciate Business Services, people in the UK are most looking forward to spending their money on experiences, not things, as ... Read More


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