Revealed: What UK consumers want from their company this Christmas

We asked more than 3,000 UK consumers what kind of gift they wanted from their company this Christmas. It turns out they love gift ... Read More

13,000 consumers can’t be wrong – We asked the public what kind of loyalty and sign-up gifts they want, and they want gift cards

We recently polled more than 13,000 people in the UK on their ideal rewards for brand loyalty, or moving to a new supplier. The ... Read More

NEWS: UK consumers overwhelmingly prefer gift cards as a loyalty prize

In a landslide win, UK consumers are six times more likely to want a gift card than a discount as a reward for customer ... Read More

2021 is a huge opportunity for effective re-engagement campaigns – here’s what to do next

Great re-engagement campaigns energise lapsed customers to come back and spend with you again. And in 2021 they’re as vital as ever. The need ... Read More

Double-up on lockdown loyalty with the power of exclusives

Turn the customers who stuck with you in lockdown into super-loyal customers and advocates Despite any claims that customer loyalty is over, many consumers ... Read More

How to develop a winning referral marketing strategy

Just about any business can develop and deploy a referral marketing strategy that will generate new business and grow consumer advocacy. This article will ... Read More


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