CHANNEL INCENTIVES IMPROVE SALES AND RESELLER PRODUCT KNOWLEDGE
Increase your revenue by improving product knowledge through your vendor/reseller network, and by implementing an effective channel incentives programme.
Increase your revenue by improving product knowledge through your vendor/reseller network, and by implementing an effective channel incentives programme.
Channel incentives elevate your sales and build loyalty across resellers and dealers. Your entire sales funnel relies on powerful partnerships and creating brand advocates, and incentives are how you achieve that.
Channel sales incentive programmes can increase revenue by up to 32%.*
* The Incentive Research Foundation
Introducing reseller and vendor incentives isn’t just about boosting sales and loyalty though – by increasing engagement and investing in your channel relationships, you also improve knowledgeand understanding about your products, which makes your dealers’ job much easier and helps to clarify your offering throughout the supply chain. Perhaps more importantly, it also improves the customer journey and experience, helping to create customer advocates too.
As with any marketing incentive scheme, it’s essential that you identify the right method and approach to motivate your sales partners – this will ensure that your channel incentives bring a genuine return and drive bottom line results.
Channel incentives elevate your sales and build loyalty across resellers and dealers. Your entire sales funnel relies on powerful partnerships and creating brand advocates, and incentives are how you achieve that.
Channel sales incentive programmes can increase revenue by up to 32%.*
* The Incentive Research Foundation
Introducing reseller and vendor incentives isn’t just about boosting sales and loyalty though – by increasing engagement and investing in your channel relationships, you also improve knowledgeand understanding about your products, which makes your dealers’ job much easier and helps to clarify your offering throughout the supply chain. Perhaps more importantly, it also improves the customer journey and experience, helping to create customer advocates too.
As with any marketing incentive scheme, it’s essential that you identify the right method and approach to motivate your sales partners – this will ensure that your channel incentives bring a genuine return and drive bottom line results.
Every marketing investment you make needs to offer value to you and your target audience – and while visibility and confidence among the buyer at the end of the chain is vital, reseller, partner and vendor incentives help you to achieve this ultimate objective.
But how do channel incentives really work? What effect do they have on your relationships? Some of the main benefits include:
Every marketing investment you make needs to offer value to you and your target audience – and while visibility and confidence among the buyer at the end of the chain is vital, reseller, partner and vendor incentives help you to achieve this ultimate objective.
But how do channel incentives really work? What effect do they have on your relationships? Some of the main benefits include:
Everyone likes to feel that their contribution to your success is valued, so recognising the hard work of your resellers and vendors can only have a positive effect. Our channel incentive solutions foster an increased sense of loyalty by motivating your partners to go the extra mile, in return for tangible rewards.
There’s no ‘one size fits all’ approach when it comes to increasing vendor loyalty, so our experts take the time to really understand your entire distribution chain in order to identify the most valuable products for you and your partners.
Everyone likes to feel that their contribution to your success is valued, so recognising the hard work of your resellers and vendors can only have a positive effect. Our channel incentive solutions foster an increased sense of loyalty by motivating your partners to go the extra mile, in return for tangible rewards.
There’s no ‘one size fits all’ approach when it comes to increasing vendor loyalty, so our experts take the time to really understand your entire distribution chain in order to identify the most valuable products for you and your partners.
We’ll provide all the guidance you need to find the best channel incentives to promote brand loyalty, create effective advocates across your distribution network and build better relationships with your resellers and vendors.
Please fill in the form below to get in touch.
We’ll provide all the guidance you need to find the best channel incentives to promote brand loyalty, create effective advocates across your distribution network and build better relationships with your resellers and vendors.
Please fill in the form below to get in touch.