SURVEY REWARDS
Engage your audience with market research incentives
Engage your audience with market research incentives
Survey rewards are a powerful way to improve your products, services, methodologies and strategies – but in a busy world where people are often under pressure for time, how do you ensure a good take up and turn out?
Offering market research incentives can be a great way to engage your audience and encourage them to participate in:
It’s not just businesses that can benefit from survey rewards either – medical organisations and similar can also use this approach. For example, we’ve helped NHS authorities to conduct trials through an incentivised programme for pregnant mothers, to get them to stop smoking by offering vouchers as a clinical research reward – and it really worked!
To get the best results it’s important to ensure that your market research incentives are reasonable, proportionate and audience appropriate.
Whether you’re a marketing agency, a dedicated market research incentives company or a business trying to create a connection with your customers to enable further development and progress, you need to consider the research task you’re presenting and the amount of time it will take participants to complete in order to assess the right level of incentive.
Market research incentives essentially fall into two brackets: monetary or non-monetary. However, the former can become expensive and difficult to manage – unless your participants are part of a face-to-face research drive.
Products are another approach, but distribution costs can add to your outlay, and you can’t use the actual products they’re reviewing otherwise is becomes a direct marketing exercise. This is why vouchers and gift cards can be the ideal solution…
Our flexible gift cards and retail vouchers have been effectively used as market and medical research rewards for projects up and down the country.
Some of the benefits of using our solutions for market research incentives include:
We can even present your survey rewards in bespoke wallets or as branded gift cards if you wish.
Our market research incentives cover a vast range of retailers, so no matter what age, gender or personal taste, all recipients can access a reward that offers genuine, personal value.
Here at Love2shop we’re well known for our exceptional service standards and unparalleled level of support.
Our dedicated Business Services Team will take the time to listen to your needs and help you identify the right survey rewards for your service, product or medical survey. They can help you to decide on the right value and mechanism, to ensure you get the best possible return from your incentive investment.
To learn more about any of our market research solutions please call our team now on 0330 333 1201 or click the button to get in touch.