what are e-gift cards

What are e-gift cards? What they are, what they do, and why that’s exciting

E-gift cards are becoming a more popular gift and reward option. We’re excited about working them into what we offer our clients. Even if they seem elusive and new, they’re actually a really simple and delightful product.

If you need to know how to redeem one of our Evolve Digital Reward Codes, click here.

What is an e-gift card?

They are functionally the same as a traditional physical gift card. The only difference is digital delivery.

Cash value loaded on to a plastic gift card isn’t actually on the gift card itself. Gift cards themselves don’t contain the cash value loaded onto them. The gift card is just a physical token of that value.

E-gift cards take the plastic element away. That’s the only significant difference. Instead of using the gift card as the token, an email becomes the token. Everything else, functionally, remains the same for your employees and customers.

Swathes of online retailers, high street shops, leisure brands, restaurants, pubs, cinemas, experiences, holidays and more are available through e-gift cards. And, it’s just as easy as using traditional physical gift cards.

How do e-gift cards work?

As you’ve read, an e-gift card works along the same principles as a physical, plastic gift card. Using one works just like a plastic gift card, only without the plastic. Depending on the specific brand, they’re redeemed online, in store, or both.

Using an e-gift card in store

To keep it simple, they usually arrive in the same format they’re normally used in. They’re sent through emails (and occasionally SMS), so all an e-gift card recipient needs to do is present a copy of the e-gift card. Save a copy of the card number, take a screenshot, or just open up your message/email app and present it when making a purchase.

Using an e-gift card online

For most e-gift cards that can be used online, the process is simple. It just means entering the e-gift card’s number and PIN when making a purchase through the website.

The confirmation email outlines any special instructions. Such as, needing to create an account for online spending, or having to print the gift before using it in store.

How do you buy e-gift cards?

There are two ways to get e-gift card through Appreciate. Both are easy for customers and employees.

Love2shop Gift Cards

The first e-gift card method is through Love2shop Gift Cards. The value of a Love2shop Gift Card is exchanged for e-gift cards through, or our app. E-gift cards are sent straight to a user’s email inbox after the exchange.

Evolve digital rewards

The Evolve digital rewards platform also offers e-gift cards. Evolve reward codes, delivered through SMS or email, are redeemed through a simple web portal. The codes open a massive catalogue of rewards, including our selection of e-gift cards.

We’re also working to introduce e-gift cards as a standalone product on our customer-focused sister site,

New digital products like this get us really excited. They’re an interesting new frontier in our mission to develop our digital reward and gift offerings. As more companies try to drive down their dependence on plastics and embrace digital space, expect to see more of these in the future.

Take a look at our e-gift card solutions here >>


where to buy love2shop vouchers

Where to buy Love2shop Vouchers – three places you can use today

It’s not a shock that we often get asked where to buy Love2shop vouchers.

They’re the UK’s most popular multi-retailer gift card and have been the mainstay of our business for decades.

Lots of people receive Love2shop Gift Vouchers as birthday or Christmas gifts, rewards for job performance, or payment at the till.

But you won’t see Love2shop on the shelf in a shop, so not everyone knows where you can actually buy our vouchers.

There are three ways to get yourself a wallet full of Love2shop Gift Vouchers. is the UK’s number one destination for vouchers and gift cards.

They’ll service any order of Love2shop vouchers, Love2shop gift cards or single-store gift cards below £10,000.

They also offer special little perks like free greetings cards. Orders placed before 11am Monday through Thursday are also eligible for next day delivery.

If you want Love2shop vouchers and you want them now, is where you need to be.

Buy Love2shop vouchers on


That’s us. We sell Love2shop Gift Vouchers as one of our reward and incentive products.

Unlike, we exclusively handle business orders over £1,000.

Our Business Development team are the link between what you need and what we do best.

They listen to our clients, then put them in touch with the right products and platforms. Sometimes that’s a clutch of Love2shop vouchers, sometimes it’s digital reward codes, gift cards, or our dedicated reward and incentive platforms.

Speak to Appreciate today

Love2shop Self-Serve

Self-serve is our dedicated web resource for business customers.

Order gift vouchers, gift cards and reward codes at your leisure. It’s also an account management portal for businesses.

Access your order history, use a credit account, enjoy an agreed discount (on larger, ongoing orders) and access next day delivery on orders before 11am.

If you’re a business, and you want Love2shop vouchers, talk to our team today.

They’ll make sure you’re furnished with Love2shop vouchers as soon as possible.

Get in touch with Appreciate today

Where to buy Love2shop vouchers should never be a problem.

There’s three simple, accessible places to get your hands on our vouchers whether you’re a customer or business.