2022 – the year that customers stop switching?

This year, the emerging loyalty and acquisition challenge could lie with an unprecedented trend:  a marketplace where customers simply do not want to move. ... Read More

Revealed: What UK consumers want from their company this Christmas

We asked more than 3,000 UK consumers what kind of gift they wanted from their company this Christmas. It turns out they love gift ... Read More

2021 is a huge opportunity for effective re-engagement campaigns – here’s what to do next

Great re-engagement campaigns energise lapsed customers to come back and spend with you again. And in 2021 they’re as vital as ever. The need ... Read More

Double-up on lockdown loyalty with the power of exclusives

Turn the customers who stuck with you in lockdown into super-loyal customers and advocates Despite any claims that customer loyalty is over, many consumers ... Read More

What the data tells us about how to approach loyalty in 2021

We recently asked thousands of people around the UK what they’re most excited to spend money on, and the answers were great news for ... Read More

How to attract new customers on the road out of lockdown

The mid-April period is going to be an exciting time for the public, and a time of opportunity for business. With shops opening, we’re ... Read More


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