2022 – the year that customers stop switching?

This year, the emerging loyalty and acquisition challenge could lie with an unprecedented trend:  a marketplace where customers simply do not want to move. ... Read More

Appreciate scoop top prize for channel programme excellence at Incentive Awards

Appreciate Business Services picked up Best Channel Partner Programme at the 2021 Incentive Awards for its work on Brakes’ Help for Hospitality campaign Appreciate ... Read More

Appreciate shortlisted for Best Channel Programme at the Incentive Awards 2021

Success of Help for Hospitality promotion earns Appreciate and Brakes a shortlist spot for Best Channel Programme at the 2021 Incentive Awards In recognition ... Read More

13,000 consumers can’t be wrong – We asked the public what kind of loyalty and sign-up gifts they want, and they want gift cards

We recently polled more than 13,000 people in the UK on their ideal rewards for brand loyalty, or moving to a new supplier. The ... Read More

NEWS: UK consumers overwhelmingly prefer gift cards as a loyalty prize

In a landslide win, UK consumers are six times more likely to want a gift card than a discount as a reward for customer ... Read More

Using data to plan acquisition campaigns in 2021

We recently asked 2,020 people around the UK about what they’re most interested in spending money on as national restrictions are eased. You can ... Read More


Visit the Appreciate Blogs