13,000 consumers can’t be wrong – We asked the public what kind of loyalty and sign-up gifts they want, and they want gift cards

We recently polled more than 13,000 people in the UK on their ideal rewards for brand loyalty, or moving to a new supplier. The ... Read More

NEWS: UK consumers overwhelmingly prefer gift cards as a loyalty prize

In a landslide win, UK consumers are six times more likely to want a gift card than a discount as a reward for customer ... Read More

Using data to plan acquisition campaigns in 2021

We recently asked 2,020 people around the UK about what they’re most interested in spending money on as national restrictions are eased. You can ... Read More

News: People in the UK are itching to spend their money on making up for lost time

According to research from Appreciate Business Services, people in the UK are most looking forward to spending their money on experiences, not things, as ... Read More

How we turn 1-star Trustpilot reviews into 5-star reviews

Trustpilot, or the review site you rely on, is now an essential part of your company’s reputation management. And the stats say you don’t ... Read More

Appreciate talks to Times Radio: Workers won’t miss their “Mad Friday” office parties

Frank Creighton, our Director of Business Development, spoke to Times Radio about our poll showing that the UK’s workers won’t miss their Mad Friday ... Read More


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