How to Improve your Employee Benefits Communication Plan
Go the Distance
Appeal to a Wider Audience
- Use action-orientated text that is direct, accurate and easy to understand.
- Consider segmenting your audience and producing messages tailored according to profile.
- Keep it short and to the point, no one likes to sift through endless blocks of text. Make sure you get straight to the point and answer ‘what’s in it for me?’
- Lastly, make sure that every email, poster and letter is branded to give your scheme a professional edge.
Choosing Optimum Communication Channels
Appoint Champions for Your Employee Benefits
Creating and delivering effective communication around employee benefits is just as important as the benefits themselves. Take the time to communicate the value of participating in the schemes you offer regularly and don’t let the initial buzz die down once the scheme is up and running. An engaged workforce is a productive workforce so make sure your staff members are aware how much you as a company value them. Without effective communication, an employee benefit scheme could get lost in the ether but proper planning can make it memorable and highly valued.