Nearly one-fifth of UK employees – 5.5 million people – feel undervalued at work

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PRESS RELEASE

SEPTEMBER 2023

NEARLY ONE-FIFTH OF UK EMPLOYEES – 5.5 MILLION PEOPLE – FEEL UNDERVALUED AT WORK

  • 8-in-10 undervalued employees are looking to leave their current role
  • Over half claim their productivity increases when they feel valued
  • Almost 90% of workers feel more valued after receiving a gift card

A new report has found that almost a fifth of UK employees, around 5.5 million people, feel undervalued at work.

The Love2shop Employee Value Report is the second annual survey of UK workers commissioned by leading UK reward, incentive and gifting experts Love2shop.

This year it has revealed that of those who feel undervalued in the workplace, 8-in-10 are looking to leave their current role. Over a quarter, around 1.5 million workers, said they are actually willing to leave their current role without another job lined up – despite the rising cost of living

Julian Coghlan, Managing Director of Love2shop, said that the report’s findings were a warning to employers who are still not engaging with employees.

“Everyone has seen the impact of rising costs this year,” he said. “It’s a major concern that, even when times are tough, so many UK workers are so unhappy they would seriously consider leaving without a job to go to.

“Last year our report revealed a significant problem with employee value in the UK. While some employers have taken action since then to improve overall happiness, millions of workers still feel disengaged from the business they work for.

“This should be a wake-up call for UK businesses. The cost of recruiting new talent and training them to replace outgoing staff far outweighs the cost of implementing a reward and recognition structure that would improve employee happiness, loyalty and productivity.”

The Love2shop Employee Value Report feeds into a wider picture of employee happiness and value. According to the Workforce Institute for example, one-in-three workers would rather quit their job rather than voice concerns at work.

“Communication is critical,” said Julian. “Unfortunately it seems that there are still many workplaces where staff do not feel comfortable or confident in raising concerns. That can cause issues around health and safety, and it erodes people’s motivation and satisfaction in their job.

“Better communication and conversations in the workplace is a really cost effective way to improve value, as in many cases the only critical investment required is time.”

Employers are potentially facing problems down the line too. The number of employees looking for a new role rises amongst the younger demographic, with 87% of Gen Z actively pursuing a different job. Without a pipeline of young talent to replace outgoing, experienced workers, businesses could find themselves falling headfirst into a skills gap.

“Emerging strongly from a challenging economic period is a lot harder if you can’t retain talent,” said Julian. “But there are easy ways you can begin to improve employee happiness.”

When it comes to rewards, nearly 6 in 10 employees say that days off, flexible working hours and multi-retailer gift cards were the best ways for companies to reward employees.

Nearly 90% of UK employees said they would feel more valued if their boss surprised them with a multi-retailer gift card as a spontaneous gift. More than half (57%) of employees – almost 17.2 million people – claimed their productivity increases when they feel valued.

However, 47% of respondents reported they had never received spontaneous gifts from their employer. Long-term, this is impacting recruitment as over two thirds (67%) of UK employees surveyed said they check a company’s reward system, culture, employee happiness ratings and reviews before applying for a job.

And in a sign of the continuing impact of the rising cost of living, 34% of workers revealed if they were to receive a multi-retailer gift card from their company, they would spend it on the weekly shop – while 12% would use it to buy school essentials for their children.

Regionally, the report found workers in Liverpool feel more underappreciated than anywhere else in the UK, with over a quarter (27%) of those in the city region feeling undervalued in the workplace.

Workers in the North West felt broadly the same as those in Liverpool, with more than a fifth (21%) reporting feeling undervalued.

Elsewhere in England, Southampton scored the highest for employee value, with 61% of people scoring highly for feelings of appreciation at work.

“With food and fuel prices rising, mortgage rates increasing and energy costs remaining high, even small rewards can make a real difference in employee’s lives,” said Julian.

“They can also make a difference to business. Investing in people is a sound strategy for growth and at Love2shop, our expert team helps UK businesses build effective strategies to engage with employees and improve happiness and performance.”

To read the report, visit business.love2shop.co.uk/love2shop-employee-value-report-2023.

NOTES TO EDITORS

Survey data taken from a Censuswide poll of 2,000 employed UK adults in August 2023

About Love2shop

 Love2shop – part of the PayPoint Group – is the UK’s number one multi-retailer gifting provider. Its range of Love2shop Gift Cards, e-Gift Cards and Gift Vouchers offer consumers the choice to spend at more than 140 high-street and online retail partners.

As well as personal gifting, Love2shop products are widely used in customer and employee engagement and consumer incentive programmes to provide recognition and rewards that offer real value to the recipients.

Love2shop also provides holiday gift vouchers through Love2shop Holidays and single-retailer gift cards for some of the high street’s biggest names – from Marks and Spencer to John Lewis.

Love2shop Gift Cards are flexecash products regulated by the FCA. Flexecash is the pre-paid card platform which issues Love2shop Cards. This facility is provided by Park Card Services Ltd who is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 [90001] for the issuing of electronic money.

Discover more: business.love2shop.co.uk

How gift cards are reducing pressure on the NHS

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PRESS RELEASE

AUGUST 2023

HOW GIFT CARDS ARE HELPING REDUCE PRESSURE ON THE NHS AS DEMAND FOR EFFECTIVE INCENTIVES ALMOST DOUBLES IN FIVE YEARS

  •  Dr Heather May Morgan says incentives “reduce pressure” on healthcare services
  • Volume of gift card orders by NHS trust accounts increased by 155% from 2020-22

Gift card incentives are helping reduce the pressure on the NHS as the number of healthcare trusts using them to incentivise patients to be healthier has doubled in the last five years.

Healthcare is experiencing a transformative trend as financial incentives flourish to complement the already well-established and growing demand for patient incentives in research settings – with both now a crucial aspect of actual healthcare provider conditions.

This shift has generated traction in recent years, with incentives successfully motivating patients to make positive changes in their health-related decisions and potentially reducing healthcare costs for providers.

According to latest data, the total spend by NHS trust accounts on gift cards has more than doubled, increasing by 155%, since 2020.

Meanwhile, figures show that in just five years the overall number of NHS Trusts using gift cards from Love2Shop, one of the UK’s leading providers, has almost doubled – from 88 Trusts in 2018 to 173 in 2023.

The trend is evidence that vouchers are emerging as a favoured alternative to cash rewards, as they provide a more dignified form of incentive for patients and aren’t perceived as something akin to welfare.

Health issues targeted through incentives include efforts to quit smoking, decrease alcohol consumption, and combat obesity.

According to experts, tailoring incentives to individual preferences is crucial in motivating healthier behaviours. By providing incentives that resonate with the patient’s preferences and circumstances, the motivation to pursue healthier behaviours is heightened.

An effective approach to implementing patient incentives is to utilise a tiered system. This often involves offering an initial reward to incentivise engagement, followed by top-up payments as patients achieve specified milestones.

Dr Heather May Morgan is Dean for Enterprise & Innovation and a Senior Lecturer at the University of Aberdeen.

She has experience with patient incentives in healthcare after contributing to a National Institute for Health and Care Research study into the benefits of incentives for breastfeeding and smoking cessation in pregnancy.

Dr Morgan said: “There is evidence to show that patient incentives work in different ways for different people.

“Studies indicate incentives can successfully engage people to entertain and adopt certain healthy behaviours, while repeated rewards can help sustain them.

“These incentives work best when they are structured and part of a programme in which patients also have access to healthcare and additional support.

“When implemented correctly, the result is better health outcomes for patients and reduced pressure on healthcare services.

“That’s why we are seeing patient incentives, which are both widely accepted and provably effective in a range of contexts, increasingly being used in healthcare.”

Love2shop’s own portfolio of healthcare and NHS Trust clients extends throughout the UK and supports a broad range of incentivised programmes including smoking cessation, diabetes prevention, obesity support and reducing alcohol consumption.

Alex Speed, Head of Client Development at Love2shop said: “As a leading reward and recognition company, we have seen the volume of gift cards used by healthcare and NHS Trust clients as financial incentives almost double since 2018.

“Judging from the results for these incentivised programmes – which have been published in leading healthcare publications such as the British Medical Journal – we know the return on investment continues to prompt a year-on-year increase in demand for our Love2shop Gift Cards.

“We see firsthand how multi-retail gift cards allow healthcare providers to offer one product to a huge range of people and still satisfy each individual’s needs or interests.

“For instance, many recipients of a Love2shop Gift Card redeem it in a shop to treat themselves, but others might use them to re-stock food cupboards or buy essential items to help manage the challenging costs of living given the vast range of brands and shops they can access with our gift cards.

“These client collaborations allow us to support positive health behaviour change throughout the UK while expanding our market reach and strengthening our brand’s reputation. We’re dedicated to providing tailored gift card solutions that contribute to better health outcomes for all and foster lasting partnerships with healthcare clients.”

To find out more, visit: Love2shop in Healthcare | Love2shop

ENDS 

NOTES TO EDITORS

About Love2shop

Love2shop – part of the PayPoint Group – is the UK’s number one multi-retailer gifting provider. Its range of Love2shop Gift Cards, e-Gift Cards and Gift Vouchers offer consumers the choice to spend at more than 140 high-street and online retail partners.

As well as personal gifting, Love2shop products are widely used in customer and employee engagement and consumer incentive programmes to provide recognition and rewards that offer real value to the recipients.

Love2shop also provides holiday gift vouchers through Love2shop Holidays and single-retailer gift cards for some of the high street’s biggest names – from Marks and Spencer to John Lewis.

Love2shop Gift Cards are flexecash products regulated by the FCA. Flexecash is the pre-paid card platform which issues Love2shop Cards. This facility is provided by Park Card Services Ltd who is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 [90001] for the issuing of electronic money.

Discover more: https://www.highstreetvouchers.com

Rewards are a powerful tool to accelerate healthcare productivity

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Productivity is a word often used by economists but frequently misunderstood by the wider public.

So when media reports talk about the UK’s lack of productivity there is an assumption in some people’s minds that what is being implied is that we are not working hard enough. However, in reality, that is rarely the case.

Simply put, productivity is a measure of output. It can refer to how many cars an automotive manufacturer produces or how many elective surgeries a hospital carries out, both within a specified timescale.

This article will explain the different elements that affect productivity and outline how rewards, such as vouchers, can provide a powerful tool to help raise productivity in multiple workplace settings and, in particular, in healthcare.

According to the latest figures from the Office for National Statistics, which covers England and Wales, output per hour worked was just 0.6% above its pre-pandemic 2019 average in the first quarter of 2023.

This means the UK’s productivity on the same shallow upward trajectory that it has been on since the financial crisis. And it is well below the healthy trend that prevailed between the early 1970s and 2008. It matters because lower productivity means lower wages.

A study commissioned by consultancy Be the Business showed the  proportion of UK employers that have taken steps to improve or try regularly to measure and improve productivity is slightly down or unchanged since 2020.

It added that around 37% of organisations have discussed or planned improvements — up eight percentage points between 2020 and 2022 — but have not yet taken action.

So what are the main factors that can affect productivity? On this there is a wide consensus among experts and any list will almost certainly include:

  • Workplace environment and culture
  • Training and career development
  • Systems and processes
  • Pay structures
  • Employee wellness and morale
  • Technology

It is well established that streamlining and simplifying work processes and implementing new technology can improve productivity. Automation, for example, is more likely to free people up to carry out more productive roles than it is to cost jobs.

‘Our people are our greatest asset’ has become a common mantra among employers but how many managers are equipped to move that mindset from abstraction to practical reality?

We often associate productivity with the private sector. However, it is equally important in the public sector particularly in areas such as healthcare, where outcomes can literally be the difference between life and death.

NHS England data show that in March 2023 the service handled 9% fewer emergency admissions, 5% fewer outpatient appointments and 11% fewer elective and maternity admissions than in the same month in 2019.

During COVID-19 we asked so much from our health and social care professionals. And they delivered. Their dedication, professionalism and work ethic saved countless lives and continue to do so every day.

A report published in June 2023, written jointly by the Institute for Government and Public First, and funded by the Health Foundation, sought to discover why output in NHS hospitals was lagging, even in places that had seen extra investment and staffing.

Among the findings was that some hospitals were “chronically undermanaged” and that managers have too many constraints and poor incentives.

People who work in hospitals and other healthcare settings are human just like the rest of us. They want to come to work each day to an environment that is safe, welcoming, where they feel motivated and appreciated.

When these things are absent and people become unhappy and demotivated then productivity inevitably drops.

People may still carry out their work with care and diligence but may also have a ‘let’s just get the day over with mindset’. It is human nature and it can happen to any of us.

As we see from the list above there are multiple factors that contribute to productivity. Employee morale and motivation have a big part to play and incentives and rewards have been proven to offer a positive and measurable benefit.

The Love2shop team are the experts in this area and for the past 50 years they have partnered with thousands of employers, in the public and private sectors, to enable them to provide rewards and recognition for their teams.

Love2shop is one of the most powerful gifting brands in the UK. Available as a physical voucher, gift card or digital e-gift card, Love2shop is accepted by 150+ retailers.

These include well-known brands such as Marks & Spencer, Wilko, Iceland, Matalan, Argos, Costa, Harvester, Tui and Jet2Holidays and many, many more.

Each year Love2shop publishes valuable research into the impact of well-planned employee reward programmes.

In its most recent survey, 13,000 people were asked about what they thought were the best rewards. The results were no surprise. They revealed people love choice and they love gift cards.

Such rewards can be used to incentivise workplace targets, for both individuals and teams. They can be utilised to reward workplace achievements such as completing a training course or for an exceptional piece of work. A simple act of recognition can have a long-lasting effect on an employee. People like to feel valued.

Love2shop has proven its model works and this is demonstrated by the sharp increase in the number of NHS trusts working with the team to deliver rewards to their dedicated and hard-working teams.

In the 2022/23 financial year Love2shop provided 41,282 gift cards to the NHS with a total value of almost £1.5m. In 2018 it worked with 88 NHS trusts. By 2020 this had grown to 100 and in 2023 Love2shop is now working with 173 NHS trusts.

From an initial inquiry, the team Love2shop can work with an NHS Trust or any other health or social care provider to have a bespoke, easy to administer, data driven incentives programme up and running in weeks via its Love2shop Engagement Platform.

Productivity is a complex and multifaceted concept and it is universally recognised that a happy and well-motivated team, in healthcare or any other setting, will consistently produce better outcomes.

Rewards are a powerful motivational tool to have at your disposal. To find out more about how Love2shop rewards support the healthcare sector, read our FREE Love2shop in Healthcare Guide.

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Love2shop – ranked a ‘Best Workplace for Women’ in prestigious 2023 list

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PRESS RELEASE

20 July 2023

LOVE2SHOP RECOGNISED AS ONE OF THE ‘UK’S BEST WORKPLACES FOR WOMEN’ IN PRESTIGIOUS 2023 LIST

Leading gifting and engagement expert, Love2Shop, has been officially crowned one of the best places to work for women in the UK, according to the Great Place to Work List 2023 announced today.

The prestigious annual list, now in its sixth year, showcases the largest collection of Best Workplaces for Women that the UK has ever recognised. According to Great Place to Work, these “exceptional companies have redefined workplace culture, setting a new standard for gender equality and inclusion. From robust talent development programmes to fair pay and benefits, these workplaces prioritise the success and wellbeing of their female employees.”

With more than 250 employees, the gift card, customer loyalty and employee engagement specialist – and sister brand, Park Christmas Savings – is thrilled to be listed (#55 out of #89 in the UK’s ‘large organisations’ category).

Claire Jones, People and Integration Director at Love2shop, said: “To be recognised by a prestigious company like Great Place to Work for being one of the best places to work for women in the UK makes us all feel very proud.

“It means we are doing something right. And it means that we have generated a strong and positive workplace for women – where they are respected and empowered to develop as professionals, whether that’s because they want to advance in their careers or because they want to be, and do, their best in their day-to-day work.

“As the award is prompted by our own employees’ responses to annual surveys, it reflects authentic attitudes of the people in the company. And that’s particularly vindicating for everyone to know: together, we are creating and achieving great things!

As well as being the UK’s number one gift card provider, Love2Shop also works with businesses to create customer loyalty and employee engagement strategies using data to drive reward and recognition more effectively. While Park Christmas Savings is the leading – and longest-running – Christmas Savings Club in the UK; it has been going for over 55 years and more than three million families have saved for Christmas with ‘Park’.

The data behind the list of top UK businesses is collected from a survey of each company’s employees, measuring how staff feel about workplace culture. Love2shop was already ranked as one of the ‘Best Workplaces in the UK’ (#32) as part of the Great Place to Work engagement survey in April – and before that, as a ‘Best Workplace for Wellbeing’ listing (#42).

The confidential feedback was collected by Great Place to Work through a rigorous survey. The data was evaluated independently to conclude a ranking for each employer. Love2shop was placed 55 out of a total of 89 companies which secured an official ranking in the final list.

Employees provided insight into their experiences of trust and how employers helped them improve in order to reach their full potential as part of their organisation. Great Place to Work also looked at employees’ daily experiences of innovations, the company’s values and the effectiveness of their leaders to ensure a consistent experience across departments and seniority levels.

Visit https://business.love2shop.co.uk/ to learn more about how employee engagement can drive performance in your organisation. Or www.getpark.co.uk to find out more about the UK’s best-loved and longest-running Christmas Savings Club: Park Christmas Savings.

ENDS.

NOTES TO EDITORS

About Love2shop

Love2shop – part of the PayPoint Group – is the UK’s number one multi-retailer gifting provider. Its range of Love2shop Gift Cards, e-Gift Cards and Gift Vouchers offer consumers the choice to spend at more than 140 high-street and online retail partners.

As well as personal gifting, Love2shop products are widely used in customer and employee engagement and consumer incentive programmes to provide recognition and rewards that offer real value to the recipients.

Love2shop also provides holiday gift vouchers through Love2shop Holidays and single-retailer gift cards for some of the high street’s biggest names – from Marks and Spencer to John Lewis.

Love2shop Gift Cards are flexecash products regulated by the FCA. Flexecash is the pre-paid card platform which issues Love2shop Cards. This facility is provided by Park Card Services Ltd who is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 [90001] for the issuing of electronic money.

Discover more: https://www.highstreetvouchers.com

Love2shop crowned one of the UK’s best places to work in prestigious 2023 list

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PRESS RELEASE

APRIL 2023

 

LOVE2SHOP CROWNED ONE OF THE UK’S BEST PLACES TO WORK IN PRESTIGIOUS 2023 LIST

Leading gifting and engagement expert, Love2shop, has been officially crowned one of the best places to work in the UK, according to the Best Workplaces Awards 2023.

The prestigious annual list named the company as one of the best businesses to work for in the country. With more than 250 employees, the gift card, customer loyalty and employee engagement specialist is thrilled to be ranked this year.

Claire Jones, People and Integration Director at Love2shop, said: “We are all so incredibly proud to be recognised by Great Place to Work for being one of the best places to work in the UK.

“Love2shop is all about connecting with people and helping to bring joy to the moments that matter most and so, it means a lot to be recognised for successfully connecting with our own people. And for creating a fantastic culture that befits our great teams across the business.

“Pleasingly, it goes to show that our employees recognise that, as a company, we have created a really positive culture and a strong, healthy working relationship.

“By building a team of happy, engaged employees, we are also demonstrating that a positive culture of reward and recognition is the bedrock of a high-performing team.”

As well as being the UK’s number one gift card provider, Love2shop also works with businesses to create customer loyalty and employee engagement strategies using data to drive reward and recognition more effectively.

The data behind the list of top UK businesses is collected from a survey of each company’s own employees, measuring how staff feel about workplace culture. Previously, Love2shop has been ranked on the (unrelated) ‘Best Places to Work for Women’ list in 2021. This year, it has also been named one of Great Place to Work’s ‘Best Places to Work for Wellbeing in the UK’.

The confidential feedback was collected by Great Place to Work through a rigorous survey. The data was evaluated independently to conclude a ranking for each employer. Love2shop was placed 32nd out of a total of 87 companies which managed to get placed.

Employees provided insight into their experiences of trust and how employers helped them improve in order to reach their full potential as part of their organisation. Great Place to Work also looked at employees’ daily experiences of innovations, the company’s values and the effectiveness of their leaders to ensure a consistent experience across departments and seniority levels.

Benedict Gautrey, Managing Director of Great Place to Work UK, said: “As the global authority on workplace culture, our mission at Great Place to Work has always been to build a better world by helping organisations become a great place to work for all.

“We strongly believe in the notion of ‘better for business, better for people, better for the world.”

Visit https://business.love2shop.co.uk/employee-recognition-platforms/ to learn more about how employee engagement can drive performance in your organisation.

ENDS.

NOTES TO EDITORS

About Love2shop

Love2shop – part of the PayPoint Group – is the UK’s number one multi-retailer gifting provider. Its range of Love2shop Gift Cards, e-Gift Cards and Gift Vouchers offer consumers the choice to spend at more than 140 high-street and online retail partners.

As well as personal gifting, Love2shop products are widely used in customer and employee engagement and consumer incentive programmes to provide recognition and rewards that offer real value to the recipients.

Love2shop also provides holiday gift vouchers through Love2shop Holidays and single-retailer gift cards for some of the high street’s biggest names – from Marks and Spencer to John Lewis.

Love2shop Gift Cards are flexecash products regulated by the FCA. Flexecash is the pre-paid card platform which issues Love2shop Cards. This facility is provided by Park Card Services Ltd who is authorised by the Financial Conduct Authority under the Electronic Money Regulations 2011 [90001] for the issuing of electronic money.

Discover more: https://www.highstreetvouchers.com  

Love2shop scoop top prize for channel programme excellence at Incentive Awards

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Love2shop picked up Best Channel Partner Programme at the 2021 Incentive Awards for its work on Brakes’ Help for Hospitality campaign

Love2shop have been crowned winner of the Best Channel Partner Programme at the 2021 Incentive Awards for their work on Brakes’ Help for Hospitality campaign.

The annual event, held this week at One Moorgate Place, London, recognises excellence in the reward, incentive, and loyalty industry.

Love2shop were celebrated alongside client Brakes, the noted food and drink supplier, for their exceptional work on Brakes’ Help for Hospitality campaign.

The programme generated a major boost to sales and customer engagement for Brakes after the disruption and challenging impact to the hospitality industry of 2020/21’s national restrictions.

By offering Brakes customers a blend of discounts, cashback, charitable opportunities and Love2shop rewards, the programme enabled a return to confidence in what is a vital sector of the UK economy.

Love2shop Employee Engagement Services division provided technical, creative, and software support for the campaign. This involved building three separate but interdependent microsites for the promotion, and providing the software to deliver cashback and rewards to Brakes customers.

The promotion, which ran from April to August 2021, delivered exceptional growth for Brakes with 7.5% of sales coming from new categories and products.

Additionally, 20% of Brakes customers engaged in the Help for Hospitality scheme generated more than 60% of Brakes’ sales revenue during the promoted period.

Frank Creighton, Director of Business Development at Love2shop, said: “I’d like to congratulate the Love2shop Engagement Services division for a well-deserved win and for being recognised for their outstanding work on this campaign. The Help for Hospitality programme was a phenomenal incentive and we’re extremely proud of the work we did to deliver its success.”

Adam Heywood, Head of Commercial Marketing at Brakes, added: “The Love2shop team did a phenomenal job with the Help for Hospitality campaign and we’re incredibly proud to see that valuable work recognised by the Incentive Awards. I’d like to congratulate both our team here at Brakes and thank Love2shop for all their support.”

Case study – Digital rewards make sure healthcare heroes are recognised

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Summary

A large UK healthcare provider, whose portfolio includes numerous care homes, found themselves unable to safely reward their staff with plastic gift cards following the outbreak of COVID-19 in the UK.

 

The challenge

For more than three years previously, the client had been enjoying our Love2shop Gift Cards. While we always discuss our digital reward options with clients, in this case, our client was understandably reluctant to change a winning formula – their reward scheme was producing good levels of engagement and positive feedback with using plastic gift cards.

While the client was happy with their status quo, the COVID-19 outbreak forced a change. Not only was there a sharp increase in the demands placed on the workdays of their employees, meriting more recognition and reward, but there was no safe way to distribute physical gift cards to their employees. A solution had to be found, and fast.

“Crucially, we’ve been able to keep engagement high, and keep rewarding our amazing staff, through a difficult time.”

Love2shop’s solution

After a conversation with their account manager,  Jackie Reynolds, about these difficulties, we recommended they switch to our  digital reward codes.

Our codes are an end-to-end digital product, meaning  there’s no physical interaction between our clients and their staff  when  buying or delivering them. Clients order them through our Self-Serve portal, and they’re delivered digitally. The codes themselves come to employees as emails or text messages, and those employees redeem them online. Perfect for sending rewards when physical contact is dangerous.

As it was unthinkable that our client’s incredible staff would go without rewards for their work during this difficult period, these digital rewards were a natural fit. Jackie helped them through an initial transition, and made sure the client got right back to thanking their employees with exciting rewards as soon as possible.

“The codes are so simple to use that our staff have had no trouble making the switch.”

The outcome

Most importantly, our client was able to lift morale among their staff in a trying time. For Love2shop, this is one of the aspects of our work we’re most proud of. Employees doing great things deserve to be recognised and celebrated. It’s a privilege to help deliver that for our clients.

However, the rewards have also been a success in other ways. For instance, our client’s staff have enjoyed their digital rewards so much, they are considering continuing to use digital rewards even when contact is safe in their workplace again.

The digital ordering and delivery process for our reward codes also deliver significant advantages in fulfilment and ordering. Especially when centrally managing a nationwide scheme. Our client would previously order their gift cards, and have them delivered to their central office. From there, the client would separate the rewards and send them to individual facilities, creating a time-consuming administrative task on top of postage fees.

Our simple ordering process, and digitally fulfilled rewards, massively simplified that process, removing the need for physical fulfilment. The combined effect is less time, and less money, being spent to deliver better rewards.

Jackie Reynolds, the Love2Shop Engagement Consultant who managed the project, added: “What’s good to see is how easily their staff have adapted to their new rewards. Many clients have concerns about changing their staff rewards, especially if it involves technology, but our experience is usually that employees adapt quickly to the switch. It’s heartening to see that’s also the case for this challenge, given how important these rewards are to the client.”

Our contact inside the company said: “All our worries about switching from plastic to digital evaporated straight away. The codes are so simple to use that our staff have had no trouble making the switch. Crucially, we’ve also been able to keep engagement high, and keep rewarding our amazing staff through a difficult time.

“Love2shop, and our account manager Jackie, have done a great job helping us quickly make the change, and making sure that our incredible staff get the thanks and rewards they deserve so much during this difficult period.”

 

 

*At the request of our client, this case study has been anonymised.