Entries by Love2shop

Explained: Why your cash only sales incentives never produce consistent results

The cash-based sales incentive is the archetypical “throw money at the problem” answer to sales teams with flagging revenue figures, but the majority of cash-based incentive programmes end in diminishing returns and a great deal of head scratching about why good old-fashioned money isn’t producing the results companies want. The truth is that cash on its own, […]