Martin Cooper is Head of Client Development at AppreciateMartin has extensive experience in building and managing reward and benefit programs for our clients.
He heads up a team that develops and retains a network of over 30,000 businesses that rely on Appreciate for their reward and incentive schemes.
During the last six months our consultants have received an unprecedented number of questions from customers asking, “how do I increase customer loyalty?” It seems that Covid, and lockdown, has lead to many people looking at their finances and evaluating their current suppliers of utilities, insurance and mobile services. Which makes a lot of sense: […]
It sounds like a joke, right? Why would anyone be more loyal to a company that messes up, even if they make it right later on? Many people out in the world would agree – once trust has been damaged once, you’ve made a permanent and indelible mark on your reputation with a client, shifting […]
Corporate perks are one of the big ways companies are fighting the war for talent. A war that, according to the ONS, is intensifying. It’s ever-more important for your business to find creative ways to attract and keep quality staff. But corporate perks aren’t just about blinding staff with cheap, glitzy gifts. Quality employees are […]
Most employee long service award schemes, if they even exist, are not great. And that’s us being polite. They’re mostly poorly managed, badly executed afterthoughts. Very few companies give their service awards the proper attention. Even fewer back that up with the right rewards. No one really wants to hear that. But it’s the ugly […]
Employee rewards are vital to your employee recognition and benefit mix. Getting the most from your rewards means getting to grips with the basics of using them. Enjoy the full rundown on what you need to know about employee rewards. In this blog, we cover the fundamentals of: 1. What employee rewards are 2. Why […]
It’s import to get rewarding employees right. Rewards aren’t just a nice bonus to make staff feel good. They’re a business tool. That’s not to say you should take the joy out of giving employees rewards, but you should be smart about how you use them. A poorly timed or a poorly thought-out reward is […]
Staff retention is, undeniably, a vital element of any successful business. The stats show that employee turnover is a giant financial burden to the nation’s employers. The cost of voluntary turnover in the UK [1]: Those figures show an unacceptable burden to UK business. And employees are still as prone to leave as ever – […]
Flu season starts in October, every year. But if you have medically vulnerable staff, or staff that interact with vulnerable people, your flu season starts a bit earlier. You need to prepare a flu shot reward to incentivise staff to take up their jabs. Leave it too late, and you’ll be well into flu season […]
Plastic gift cards can be reloadable! We want to banish the idea that plastic gift cards are single-use, disposable products. We stock reloadable gift cards that offer real long-term value. Reloading takes a one-off gift and turns it into a reward mechanism that works for years. Reload your own gift card Reloading plastic gift cards […]
Service awards are something we always advocate for. But most companies leave it a few years to get them started. We see our clients waiting until an employee has five, ten or even 20 years of service before they start recognising their staff. In our opinion, that’s far too late. Service awards should start at one […]
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