Entries by Martin Cooper

The secret recipe to customer retention

During the last six months our consultants have received an unprecedented number of questions from customers asking, “how do I increase customer loyalty?” It seems that Covid, and lockdown, has lead to many people looking at their finances and evaluating their current suppliers of utilities, insurance and mobile services. Which makes a lot of sense: […]

9 corporate perks top talent can’t ignore

Corporate perks are one of the big ways companies are fighting the war for talent. A war that, according to the ONS, is intensifying. It’s ever-more important for your business to find creative ways to attract and keep quality staff. But corporate perks aren’t just about blinding staff with cheap, glitzy gifts. Quality employees are […]

7 easy tricks to improve employee long service awards

Most employee long service award schemes, if they even exist, are not great. And that’s us being polite. They’re mostly poorly managed, badly executed afterthoughts. Very few companies give their service awards the proper attention. Even fewer back that up with the right rewards. No one really wants to hear that. But it’s the ugly […]

Everyone forgets one important thing about plastic gift cards

Plastic gift cards can be reloadable! We want to banish the idea that plastic gift cards are single-use, disposable products. We stock reloadable gift cards that offer real long-term value. Reloading takes a one-off gift and turns it into a reward mechanism that works for years. Reload your own gift card Reloading plastic gift cards […]