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Appreciate shortlisted for Best Channel Programme at the Incentive Awards 2021

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Success of Help for Hospitality promotion earns Appreciate and Brakes a shortlist spot for Best Channel Programme at the 2021 Incentive Awards

In recognition for the exceptional development, deployment, and results of Brakes’ Help for Hospitality campaign, the Incentive Awards 2021 have put Appreciate and hospitality supplier Brakes on the shortlist for Best Channel Programme 2021.

About Help for Hospitality

Help for Hospitality was a channel programme, delivered through Appreciate’s Engagement Platform, that helped the hospitality industry recover after the devastating effects of the COVID-19 pandemic on their industry.

The impact of the pandemic across 2020 and 2021 turned the easing of national restrictions in 2021 into a make-or-break period for the hospitality world. Brakes saw it as vital to inject confidence into the sector and give affected businesses a sense of security.

Help for Hospitality provided that confidence by offering Brakes customers a selection of benefits for placing their orders during June, July, and August 2021.

Alongside charitable donations and Love2shop rewards, the campaign also offered cash back and product discounts that gave hospitality businesses the confidence to get back to trading as normal.

These benefits were offered alongside discounts on more than 3,000 items in the Brakes catalogue, giving Brakes customers even more confidence and incentive to make their purchases.

Help for Hospitality results

Developed and deployed in just eight weeks through Appreciate’s Engagement Platform, Help for Hospitality was a huge success for Brakes. The campaign was well received by hospitality businesses, and delivered excellent figures revenue for Brakes.

Speaking about the results of the programme, Brakes Commercial Marketing Director Adam Haywood said: “Help for Hospitality has been phenomenal, and went down a storm with our customers.

“During a dangerous, volatile period of trading it was important we were there to support our customers and safeguard our industry’s future. We were more than happy to trade some of our margin up front to achieve that.”

“While our main priority is to help the hospitality sector recover with strength, our channel programme with Appreciate has also been a financial success for Brakes, returning excellent figures over our investment.”

Frank Creighton, Managing Director of Appreciate Business Services, said: “Help for Hospitality was a special campaign for a few reasons. Helping a valued client put together such an ambitious and effective campaign with a short turnaround was a sensational achievement from our talented Engagement Services division.

“The Appreciate Engagement Platform was also able to flex its muscles, too – few other systems could be relied on to deliver a campaign of this scale and ambition with such a short design and implementation period.

“It was also a privilege to be part of a campaign that helped a crucial segment of the UK economy back on their feet after the huge disruption of the pandemic.“

The Incentive Awards will be held at One Moorgate Place, London on 24th November 2021. Representative from both Brakes and Appreciate will be in attendance for the event.