UK’s #1 multi-retailer gift card company
150 in-store and online brands
Rated ‘Excellent’ on Trustpilot
UK’s #1 multi-retailer gift card company 150 in-store and online brands Rated ‘Excellent’ on Trustpilot
Auto Dealer Incentives
Use Love2shop’s ever-popular rewards to attract new customers, incentivise test drives, and power reputation management and service recovery.
Auto Dealer Incentives
Use Love2shop’s ever-popular rewards to attract new customers, incentivise test drives, and power reputation management and service recovery.
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While it’s been a lean period for many businesses, research shows that the British public is ready to get back to car-buying as we ease out of lockdown.
For dealers, it’s an opportunity to bounce back from a fallow period and make hay while the British economy starts its recovery.
Fire up the forecourt
Any dealership will need an energised, invested forecourt team to make the most of that, which is where Appreciate and our Love2shop rewards come in.
Rewards like Love2shop Gift Cards, Contactless and Reward Codes give staff a reason to dig a little deeper and go a little further to make a target.
Rewards move the needle
Love2shop rewards work because the rewards, unlike cash, are a tangible delight – they’re a new Bluetooth speaker, a trip to Alton Towers, or a nice meal. In contrast to cash, which is gas bills, insurance premiums and stress.
An additional benefit of rewards over cash is that dealers can offer rewards at a lower price point than cash and still generate motivation and excitement among staff.
One of the most popular rewards we offer our automotive clients is the plastic Love2shop Gift Card, but we also offer the digital Love2shop Digital Reward Code and Love2shop Contactless.
Love2shop Gift Cards
Spent in more than 90 retailers around the UK, a select group of online stores, and traded through Love2shop.co.uk for even more beloved online and in-store brands.
The Love2shop Gift Card also offers reloadable options, letting you issue one card for a year or more and top the card up periodically as and when staff earn their rewards. This leaves staff with a reminder of your gratitude in their wallets, and saves on postage costs throughout the year.
Link to: Digital Gifts & Rewards Portal - Evolve
Love2shop Digital Reward Codes
Delivered in an instant, reward codes are faster than using vouchers and cheaper to deliver.
They let your staff/customers pick from a catalogue of 30+ brands, like Argos, Just Eat, B&Q, Currys/PC World, John Lewis, Waitrose, M&S, Halfords and Uber Eats.
Link to: Love2shop Gift Cards
Love2shop Gift Cards
Spent in more than 90 high-street retailers around the UK, and spent online with a select group of brands.
Card-holders can also swap their gift card’s value online at Love2shop.co.uk for more shopping, dining and experience brands.
Link to: Love2shop Contactless Digital Gift Cards
Love2shop Contactless
A digital gift card sent straight to your recipient through text message or email.
They can be spent online or in-store at a huge selection of popular shops and restaurants, including Sainsbury’s, Argos, Halfords, John Lewis and Wilko.
Get in touch
Feel free to get in touch over email, phone, or web chat on how your delership can make the most of the next weeks and months – we’re available 09:00-17:00 all working days.
While gift cards can easily make the difference when motivating staff, an incentive platform offers dealer networks much more than ad-hoc rewards and incentives.
Better incentives with points-banking
Using a simple points-mean-prizes engine as the foundation, your business would be able to work with our in-house incentive experts to plan, build and execute incentive campaigns across your dealer network all year round.
We work with you to assign points to behaviours and achievements, which are exchanged for prizes from the Love2shop reward catalogue. Whether you want to offer Just Eat and Uber Eats or tens of thousands of potential prizes from our reward library, it’s your call.
Measure and respond
On top of rewards and points banking, with an incentive platform you also have access to data and analytics suites that let you measure and react as campaigns are ongoing. Dealers might achieve faster, or slower, performance than you anticipated. Or you might experience a sudden change in market conditions like we’ve seen in the last year.
With a platform your schemes are agile, and as we’ll explain below, you’ll have a vehicle to communicate that.
Centralise communication
A points and prizes-driven platform creates motivation for your staff to visit an online destination you control.
This hands you the opportunity to put informative, educational data about your products alongside their incentive progress.
All of this is just the start
This is all alongside a huge selection of other features and modules that can be easily integrated into an incentive scheme through our software.
You can even use the same software to run a referral scheme for new customers – it’s that flexible and powerful.
Read more about how our incentive platform benefits auto dealers here, or get in touch with any questions you might have. Our expert team will follow up as soon as possible.
With the public interested, activated, and looking to move back into the car-buying market, it’s just a question of how you get their attention.
Stand out from the pack
Among the many effective promotional techniques out there (48-hour test drives, solo test-drives, and more), rewards are the most straightforward and effective.
They work for the same reasons we talked about above on this page – they enliven the imagination and let the potential car-buyer see that their gift, meal, or day out is just a test-drive away.
Don’t stop at test drives
The same rewards that tempt drivers into taking your latest range for a spin are useful to ask for other areas, too.
For instance, you might offer an extra bonus reward for test-drivers who take up the test drive but don’t purchase a car. Or for their opinions on how they felt about your forecourt, staff, and test drive experience in general. All useful to attract more car-buyers and test drivers in the future.
Power test drive take-up with Love2shop rewards
Unhappy customers are often just a part of doing business – no one gets it perfect every time – but in today’s world they can become more than an angry phone call. As we outlined in a recent blog, when unhappy customers go rogue, they can become a risk to your business’ reputation.
A risk no dealer can afford to run
With car-buying being one of the biggest, most stressful purchases that isn’t housing, reputation damage is a risk no dealership, or dealer network, can afford.
Whether it’s mistakes with paperwork, late delivery, maintenance problems or a bad day in your aftersales team, the customer’s needs are the same. They need to be heard, their grievance acknowledged, and your apology registered.
A well-timed phone call or email, with an accompanying Love2shop rewards, is enough to head them off at the pass.
Repair trust with rewards
Incorporating Love2shop rewards into your service recovery efforts soothes the customer’s anger, and puts a punctuation mark on the sincerity of your apology.
This makes it less likely a customer will turn to review sites or try to escalate complaints, and makes them more likely to choose your dealer again in the future (compared to if you had not taken efforts to remedy the complaint at all).
Talk to us
Appreciate would be happy to help you deliver these rewards on an ad-hoc basis, but we could also go one further and incorporate service recovery into a wider incentives and loyalty platform, as we outlined above.
Give us a call any business day between 09:00-17:00, or use the web form to ask us anything.
Call: 0330 333 1201
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